In the Zhuhai yacht industry with a forest of strong people, in addition to the industrial giants who manufacture giant ships, there are also a group of elite forces with great innovation and vitality. Zhuhai Xingyang Yacht Co., Ltd. (hereinafter referred to as “Xingyang Yachts”) is one of the representatives. As a “rising star” in the industry, Star Ocean Yachts has quickly occupied a place in the Zhuhai yachting circle with its keen market sense and pragmatic innovative technology.
Corporate Background: “Agile Maker” in the Greater Bay Area
Zhuhai Xingyang Yacht was established in 2020, which is a critical period for China’s yacht consumption to transform from “business reception” to “family leisure”. Rooted in Zhuhai, a fertile marine manufacturing soil, the company makes full use of the mature supply chain advantages of Jinwan and surrounding areas to quickly build comprehensive business capabilities covering shipbuilding, professional modification, ship design and technical services.
Compared with traditional old shipyards, Star Ocean Yachts does not have heavy historical baggage, and its system is more flexible, allowing it to respond faster to small changes in the market and the personalized needs of ship owners.
Core highlight: “Modification experts” focusing on practical innovation
Star Ocean Yacht is not only satisfied with standardized boat manufacturing, but also shows unique competitiveness in improving technical details and upgrading boat functions.
1. Patent-supported detail control
Star Ocean Yachts attaches great importance to improving users’ actual experience at sea, which can be seen from the number of utility model patents it holds.
- Smart sunshade solution: The company developed and obtained a patent for “a yacht awning that can be installed quickly”. This solves the pain points of cumbersome and undurable disassembly and assembly of traditional yacht shading facilities, providing a more comfortable outdoor experience for shipowners in subtropical waters.
- Flexible Space Layout: Its developed “Liftable and Detachable Yacht Railing” technology makes the use of deck space more flexible. It can be quickly disassembled when water activities are required (such as fishing, diving), and can ensure safety during navigation, and this user-friendly design is loved by small and medium-sized ship owners.
2. Deeply cultivate the “yacht aftermarket”
With the increase in the number of yachts in the Greater Bay Area, the demand for yacht upgrades (Refit) is becoming increasingly strong. With its flexible manufacturing process, Star Ocean Yachts has become the preferred partner for many shipowners to renovate old ships, upgrade interiors, and install equipment. They know how to give an old ship a new lease of life through technical means.
Product and positioning: a promoter of mass leisure
Different from the luxury route of manufacturing 100-foot superyachts, Star Ocean Yachts’ market positioning is more affordable and pragmatic, mainly focusing on small and medium-sized leisure yachts and functional workboats.
- Recreational Fishing Boats and Family Boats: In response to the increasingly popular sea fishing and family weekend travel markets in Zhuhai and surrounding areas, Star Ocean offers products that emphasize cost-effectiveness, ease of maintenance, and versatility.
- Supporting Parts and Molds: In addition to the entire ship, Star Ocean is also an important part of the industry chain, providing high-precision ship molds and mechanical parts for other shipyards or maintenance organizations, demonstrating its solid manufacturing skills.
Conclusion
If Jianglong and Sunbird are the “towering trees” of Zhuhai’s yachting industry, then Zhuhai Xingyang Yacht is a “new green” full of vitality.
It solves practical pain points with technological innovation and meets individual needs with flexible services. For those buyers looking for a cost-effective entry-level yacht, or for senior owners who want to modernize their favorite boats, the pragmatic and innovative Zhuhai Xingyang Yacht is undoubtedly a potential brand worth paying attention to.
